Flora for Fauna

Flora for Fauna” didn’t just preach conservation, it flirted with it. Faced with the illegal wildlife product trade fueling demand for aphrodisiacs made from endangered species, MinAmbiente and Geometry Global pivoted smart: instead of chasing poachers, they wooed the buyers. Enter Chontaduro—a sexy, sustainable fruit from Colombia, nicknamed “Nature’s Viagra”—repackaged into cheeky new products like massage oils, candles, and energy drinks under the Blu-light appeal brand She Shou Tau ("Orgasmic Peach"). These items landed right in the red-light districts and adult shops across Hong Kong and Shenzhen, offering a guilt-free, eco-friendly swap. The idea? Turn illicit desire into conscious choice, and sell love without costing lives. It’s lip-syncing conservation with culture—and going viral in real life.