Priceless Traps

We took recycled junk, turned it into life-saving gear and made sustainability feel like DIY hero energy. Colombia’s lionfish invasion wasn’t just an eco-threat—it was a threat to livelihoods, with 400,000+ fisher families at risk. But Geometry Global Bogotá slayed it by designing cheap, safe fishing traps made from what’s basically trash—and teaching fishermen how to build them with easy-to-follow illustrated guides. Cost went down by a jaw-dropping 96%, and these traps became ‘priceless weapons’ against ecological collapse and economic ruin. Proof that smart, accessible design can go viral without WiFi.