Snow Shield - Jeep

Jeep just took the slopes to the streets. After years of collabing with the world’s best skiers and snowboarders, they dropped a first-ever innovation: a Wrangler windshield built with snow goggle tech. Translation? Everything goggles do: cut glare, boost clarity, resist fog, your Jeep’s glass does too. The creative insight is slick: Gen-Z lives for crossover culture, and Jeep proves adventure gear isn’t just worn, it’s built in. By tapping into the cred of extreme athletes and borrowing from a sport where visibility is survival, Jeep repositions its windshield as a performance accessory, not just a car part. It’s more than an auto upgrade; it’s an action-sports flex packaged for the road, making Jeep feel like it belongs on both the mountain and the main feed. Iconic heritage meets design drop energy. Function with culture baked in.